CORPORATE
IDENTITY
The Official Brand Standards of Farazzo
Farazzo represents the convergence of luxury, technology, and global access.
The Core Identity
of Farazzo
Exclusivity
Premium positioning and selective accessibility define our presence in the luxury ecosystem.
Sophistication
Refined aesthetics and intelligent design create a premium brand experience.
Innovation
Cutting-edge technology and forward-thinking solutions power our luxury ecosystem.
Logo Usage
Guidelines
The Farazzo logo is a symbol of authority, prestige, and digital innovation. To preserve its integrity, follow these guidelines.
Allowed
- Black, gold, or white versions depending on background
- Minimum clear space equal to the height of the "F" around all sides
- Placement on premium, uncluttered backgrounds
Not Allowed
- Altering proportions, rotating, stretching, or compressing
- Using unapproved colors or adding shadows/gradients
- Placing the logo over busy images or textures
The logo must always appear clean, sharp, and luxurious.
Color Palette
System
Farazzo's color system embodies exclusivity and premium aesthetics. Each color serves a specific purpose in our visual identity.
Primary Colors
Farazzo Gold
Symbol of luxury, excellence, and heritage
Luxury Black
Strength, authority, sophistication
Vision White
Purity, space, clarity
Secondary Colors
Digital Slate Grey
Technology, intelligence, structure
Midnight Blue
Global presence, trust, modernity
Usage Principles
Gold
For accents, highlights, and premium touchpoints
Black
For backgrounds, typography, and high-impact sections
White
For clarity, spacing, and luxury minimalism
Typography
System
Typography must reflect Farazzo's blend of modernity and timeless elegance.
Primary Typeface
Playfair Display (Serif)
With Timeless Sophistication
For headlines, titles, quotes, and premium sections. Evokes sophistication and classical luxury.
Secondary Typeface
Inter / Helvetica Neue (Sans-serif)
For body text, interface elements, menus, and descriptions. Ensures clarity, technology-forward readability, and modern structure.
Typography Guidelines
- Never mix more than two typefaces
- Use wide spacing and clean hierarchy
- Maintain consistent typographic scales
- Avoid excessive bolding and ornamentation
- Don't use decorative or casual typefaces
- Avoid cramped spacing and poor contrast
Imagery &
Photography Style
Farazzo imagery must evoke emotion, aspiration, luxury, and global sophistication.
Must Represent
- • Premium real estate & iconic architecture
- • Haute couture fashion & luxury lifestyle
- • Beauty, wellness & exclusive experiences
- • Global cultural and metropolitan aesthetics
Avoid
- • Overly saturated colors & stock photo clichés
- • Busy or low-quality backgrounds
- • Casual imagery that diminishes luxury tone
Tone of Voice
& Messaging
Sophisticated
Elegant, refined language that communicates premium positioning without pretension.
Visionary
Forward-thinking, innovative perspective that anticipates and shapes future trends.
Globally Inclusive
Language that resonates across cultures while maintaining premium positioning.
Brand Messaging Foundations
All communication should reinforce: luxury with purpose, technology as empowerment, and global accessibility without borders.
Layout & Design Principles
Use
- Generous spacing and clean layouts
- Minimalism with intention and purpose
- Gold accents sparingly for premium touch
- Strong typographic hierarchy
Avoid
- Cluttered compositions and excessive ornamentation
- Overuse of color and inconsistent margins
- Visual noise that distracts from premium content
The Farazzo brand aesthetic is minimal, premium, and timeless.
Brand
Applications
Farazzo identity must remain coherent across all touchpoints and platforms.
Brand Protection
All brand elements (logo, FZZ Coin visuals, color palette, fonts, messaging) are protected intellectual property and must be used only according to these guidelines. Farazzo reserves the right to approve or reject any external partnership, collateral, or publication that uses the brand identity.
The Farazzo
Brand Philosophy
Farazzo's identity represents the evolution of luxury —
refined, intelligent, global, and limitless.
Every visual, every word, every experience must reflect the world we are building: elegant, borderless, and visionary. Our brand is not just what we show, but how we make people feel — empowered, inspired, and connected to a future of limitless possibilities.
"Luxury without borders. Innovation without limits."
For brand assets, templates, or clarification on these guidelines,
contact the Farazzo Brand Management Team.